The LV Project

Dana Gage is founder of The LV Project, formed in 2012 following the preventable drowning of her 15-year-old son, Connor, at a lake birthday party. The LV Project is dedicated to buoyancy on water and in life, focusing on open water safety and the importance of wearing life vests on lakes. 
The LV Project also completes service projects that give people in need a lift. Previously, Dana's career was based in the sports and media business, where she held a variety of corporate marketing positions, including 20 years with Chicago-based Tribune Company. Dana isan active member of the water safety community, serving on various committees and boards including National Safe Boating Council (NSBC), Texas Water Safety Coalition, National Drowning Prevention Alliance (NDPA), NASBLA's K-12 Education Standards Panel, and the United States National Water Safety Action Plan. Dana frequently presents on the topic of teen/ adult drownings at conferences throughout the country. Dana graduated Southwestern Oklahoma State University with a degree in Marketing. She and her husband, Brett, live in North Richland Hills, Texas. Their son, Riley, isa Baylor University graduate and makes his home in Waco, Texas.